Aida Model Essay Example for Free

Aida Model Essay Choose cite format: APA MLA Harvard Chicago ASA IEEE AMA Haven't found the essay you want? Get your custom sample essay for only $13.90/page ? Every day we’re bombarded with headlines like these that are designed to grab our attention. In a world full of advertising and information – delivered in all sorts of media from print to websites, billboards to radio, and TV to text messages – every message has to work extremely hard to get noticed. And it’s not just advertising messages that have to work hard; every report you write, presentation you deliver, or email you send is competing for your audience’s attention. As the world of advertising becomes more and more competitive, advertising becomes more and more sophisticated. Yet the basic principles behind advertising copy remain – that it must attract attention and persuade someone to take action. And this idea remains true simply because human nature doesn’t really change. Sure, we become increasingly discerning, but to persuade people to do something, you still need to grab their attention, interest them in how your product or service can help them, and then persuade them to take the action you want them to take, such as buying your product or visiting your website. The acronym AIDA is a handy tool for ensuring that your copy, or other writing, grabs attention. The acronym stands for: Attention (or Attract) Interest Desire Action. These are the four steps you need to take your audience through if you want them to buy your product or visit your website, or indeed to take on board the messages in your report. A slightly more sophisticated version of this is AIDCA/AIDEA, which includes an additional step of Conviction/Evidence between Desire and Action. People are so cynical about advertising messages that coherent evidence may be needed if anyone is going to act! How to Use the Tool: Use the AIDA approach when you write a piece of text that has the ultimate objective of getting others to take action. The elements of the acronym are as follows: 1. Attention/Attract In our media-filled world, you need to be quick and direct to grab people’s attention. Use powerful words, or a picture that will catch the reader’s eye and make them stop and read what you have to say next. With most office workers suffering from e-mail overload, action-seeking e-mails need subject lines that will encourage recipients to open them and read the contents. For example, to encourage people to attend a company training session on giving feedback, the email headline, â€Å"How effective is YOUR feedback?† is more likely to grab attention than the purely factual one of, â€Å"This week’s seminar on feedback†. 2. Interest This is one of the most challenging stages: You’ve got the attention of a chunk of your target audience, but can you engage with them enough so that they’ll want to spend their precious time understanding your message in more detail? Gaining the reader’s interest is a deeper process than grabbing their attention. They will give you a little more time to do it, but you must stay focused on their needs. This means helping them to pick out the messages that are relevant to them quickly. So use bullets and subheadings, and break up the text to make your points stand out. For more information on understanding your target audience’s interests and expectations, and the context of your message, read our article on the Rhetorical Triangle. 3. Desire The Interest and Desire parts of AIDA go hand-in-hand: As you’re building the reader’s interest, you also need to help them understand how what you’re offering can help them in a real way. The main way of doing this is by appealing to their personal needs and wants. So, rather than simply saying â€Å"Our lunchtime seminar will teach you feedback skills†, explain to the audience what’s in it for them: â€Å"Get what you need from other people, and save time and frustration, by learning how to give them good feedback.† Feature and Benefits (FAB) A good way of building the reader’s desire for your offering is to link features and benefits. Hopefully, the significant features of your offering have been designed to give a specific benefit to members of your target market. When it comes to the marketing copy, it’s important that you don’t forget those benefits at this stage. When you describe your offering, don’t just give the facts and features, and expect the audience to work out the benefits for themselves: Tell them the benefits clearly to create that interest and desire. Example: â€Å"This laptop case is made of aluminum,† describes a feature, and leaves the audience thinking â€Å"So what?† Persuade the audience by adding the benefits†.giving a stylish look, that’s kinder to your back and shoulders†. You may want to take this further by appealing to people’s deeper drives†Ã¢â‚¬ ¦ giving effortless portability and a sleek appearance and that will be the envy of your friends and co-workers.† 4. Conviction As hardened consumers, we tend to be skeptical about marketing claims. It’s no longer enough simply to say that a book is a bestseller, for example, but readers will take notice if you state (accurately, of course!), that the book has been in the New York Times Bestseller List for 10 weeks, for example. So try to use hard data where it’s available. When you haven’t got the hard data, yet the product offering is sufficiently important, consider generating some data, for example, by commissioning a survey. 5. Action Finally, be very clear about what action you want your readers to take; for example, â€Å"Visit www.mindtools.com now for more information† rather than just leaving people to work out what to do for themselves. – See more at: file:///C:/Users/GOPAL%20RATHORE/Downloads/AIDA%20%20Attention-Interest-Desire-Action%20-%20Communication%20Skills%20Training%20From%20MindTools.com.htm#sthash.nCxC0EZx.dpuf Aida Model. (2016, Apr 07).

Healthymagination at GE (General Electric ) Essay

Healthymagination at GE (General Electric ) - Essay Example Additionally, these quantitative measures and site certification is audited by GE’s audit staff and is obligatory for campuses with in excess of 100 employees. As the company grows, its goal is to reach every employee in spite of site size. The introduction of Electronic medical records came with the potential to revolutionize healthcare by calculating administrative costs through superior effectiveness, improved correctness and broader admission to the latest clinical data (Glader, 2009). With these features the workflow is streamlined, it allow doctors to share information steadily, GE’s Centricity EMR brings the newest technology to bear on the test of managing several patient records around the globe. What makes GE to act this way is its commitment to patient-centered innovation that focuses on safety, clinical solutions as well as a customized environment for even the youngest patients. 2 GE is more diversified compared to the past. The creation of the GE healthyma gination Fund shows GE’s commitment to improvement in healthcare as a means to promoting the objectives of visibly increasing access to healthcare at the same time improving the quality along with reducing the delivery cost (McGregor, 2009). The company also gives support to the development of companies with inventive technologies as well as business models that share in the broader healthymagination goals. A s a way to further diversify the company, it additionally on receiving growth capital in addition to expertise in investment, the fund’s investment partners have the opportunity to cooperatively work with a global leader in healthcare technology in areas with mutual interest, which includes technology development and global distribution What led the company to diversification was to combat the crisis of healthcare access. Healthymagination has a goal to offer Better Health for additional People around the world. While focusing on technologies that are simpler, eas ier-to-use and more portable devices, those who lack sufficient healthcare right now, may for the very first time get access to an adequate diagnosis, an opportunity at surgery, or the ways to save the child’s life (Glader, 2010). When we specifically focus on anesthesia equipment, GE committed a center team that focused on anesthesia products to work together with international hospitals Anesthesiologists for research along with development for use of GE ICU/anesthesia products geared to low-income countries. This has led the company to knowing its market and its business significantly better than any time in history. The company has put in place financial models and levers that it uses to drive our performance. It also has clear strategies with plans of action for all of it divisions. It also engages in investing in its people and has specific plans to increase accountable leaders that will drive change (Mark, 2008). 3 In 2009, General Electric publicized that in the next s ix years it would spend $3 billion in creating at least 100 health-care innovations that were intended to substantially lower costs, increase accessibility, and along with improve quality (Scott and Corporate Environmental Data Clearinghouse, 1992). The company highlighted two products at the time; a $1,000 electrocardiogram device and a PC-based ultrasound machine that