Aida Model Essay Example for Free

Aida Model Essay Choose cite format: APA MLA Harvard Chicago ASA IEEE AMA Haven't found the essay you want? Get your custom sample essay for only $13.90/page ? Every day we’re bombarded with headlines like these that are designed to grab our attention. In a world full of advertising and information – delivered in all sorts of media from print to websites, billboards to radio, and TV to text messages – every message has to work extremely hard to get noticed. And it’s not just advertising messages that have to work hard; every report you write, presentation you deliver, or email you send is competing for your audience’s attention. As the world of advertising becomes more and more competitive, advertising becomes more and more sophisticated. Yet the basic principles behind advertising copy remain – that it must attract attention and persuade someone to take action. And this idea remains true simply because human nature doesn’t really change. Sure, we become increasingly discerning, but to persuade people to do something, you still need to grab their attention, interest them in how your product or service can help them, and then persuade them to take the action you want them to take, such as buying your product or visiting your website. The acronym AIDA is a handy tool for ensuring that your copy, or other writing, grabs attention. The acronym stands for: Attention (or Attract) Interest Desire Action. These are the four steps you need to take your audience through if you want them to buy your product or visit your website, or indeed to take on board the messages in your report. A slightly more sophisticated version of this is AIDCA/AIDEA, which includes an additional step of Conviction/Evidence between Desire and Action. People are so cynical about advertising messages that coherent evidence may be needed if anyone is going to act! How to Use the Tool: Use the AIDA approach when you write a piece of text that has the ultimate objective of getting others to take action. The elements of the acronym are as follows: 1. Attention/Attract In our media-filled world, you need to be quick and direct to grab people’s attention. Use powerful words, or a picture that will catch the reader’s eye and make them stop and read what you have to say next. With most office workers suffering from e-mail overload, action-seeking e-mails need subject lines that will encourage recipients to open them and read the contents. For example, to encourage people to attend a company training session on giving feedback, the email headline, â€Å"How effective is YOUR feedback?† is more likely to grab attention than the purely factual one of, â€Å"This week’s seminar on feedback†. 2. Interest This is one of the most challenging stages: You’ve got the attention of a chunk of your target audience, but can you engage with them enough so that they’ll want to spend their precious time understanding your message in more detail? Gaining the reader’s interest is a deeper process than grabbing their attention. They will give you a little more time to do it, but you must stay focused on their needs. This means helping them to pick out the messages that are relevant to them quickly. So use bullets and subheadings, and break up the text to make your points stand out. For more information on understanding your target audience’s interests and expectations, and the context of your message, read our article on the Rhetorical Triangle. 3. Desire The Interest and Desire parts of AIDA go hand-in-hand: As you’re building the reader’s interest, you also need to help them understand how what you’re offering can help them in a real way. The main way of doing this is by appealing to their personal needs and wants. So, rather than simply saying â€Å"Our lunchtime seminar will teach you feedback skills†, explain to the audience what’s in it for them: â€Å"Get what you need from other people, and save time and frustration, by learning how to give them good feedback.† Feature and Benefits (FAB) A good way of building the reader’s desire for your offering is to link features and benefits. Hopefully, the significant features of your offering have been designed to give a specific benefit to members of your target market. When it comes to the marketing copy, it’s important that you don’t forget those benefits at this stage. When you describe your offering, don’t just give the facts and features, and expect the audience to work out the benefits for themselves: Tell them the benefits clearly to create that interest and desire. Example: â€Å"This laptop case is made of aluminum,† describes a feature, and leaves the audience thinking â€Å"So what?† Persuade the audience by adding the benefits†.giving a stylish look, that’s kinder to your back and shoulders†. You may want to take this further by appealing to people’s deeper drives†Ã¢â‚¬ ¦ giving effortless portability and a sleek appearance and that will be the envy of your friends and co-workers.† 4. Conviction As hardened consumers, we tend to be skeptical about marketing claims. It’s no longer enough simply to say that a book is a bestseller, for example, but readers will take notice if you state (accurately, of course!), that the book has been in the New York Times Bestseller List for 10 weeks, for example. So try to use hard data where it’s available. When you haven’t got the hard data, yet the product offering is sufficiently important, consider generating some data, for example, by commissioning a survey. 5. Action Finally, be very clear about what action you want your readers to take; for example, â€Å"Visit www.mindtools.com now for more information† rather than just leaving people to work out what to do for themselves. – See more at: file:///C:/Users/GOPAL%20RATHORE/Downloads/AIDA%20%20Attention-Interest-Desire-Action%20-%20Communication%20Skills%20Training%20From%20MindTools.com.htm#sthash.nCxC0EZx.dpuf Aida Model. (2016, Apr 07).

Healthymagination at GE (General Electric ) Essay

Healthymagination at GE (General Electric ) - Essay Example Additionally, these quantitative measures and site certification is audited by GE’s audit staff and is obligatory for campuses with in excess of 100 employees. As the company grows, its goal is to reach every employee in spite of site size. The introduction of Electronic medical records came with the potential to revolutionize healthcare by calculating administrative costs through superior effectiveness, improved correctness and broader admission to the latest clinical data (Glader, 2009). With these features the workflow is streamlined, it allow doctors to share information steadily, GE’s Centricity EMR brings the newest technology to bear on the test of managing several patient records around the globe. What makes GE to act this way is its commitment to patient-centered innovation that focuses on safety, clinical solutions as well as a customized environment for even the youngest patients. 2 GE is more diversified compared to the past. The creation of the GE healthyma gination Fund shows GE’s commitment to improvement in healthcare as a means to promoting the objectives of visibly increasing access to healthcare at the same time improving the quality along with reducing the delivery cost (McGregor, 2009). The company also gives support to the development of companies with inventive technologies as well as business models that share in the broader healthymagination goals. A s a way to further diversify the company, it additionally on receiving growth capital in addition to expertise in investment, the fund’s investment partners have the opportunity to cooperatively work with a global leader in healthcare technology in areas with mutual interest, which includes technology development and global distribution What led the company to diversification was to combat the crisis of healthcare access. Healthymagination has a goal to offer Better Health for additional People around the world. While focusing on technologies that are simpler, eas ier-to-use and more portable devices, those who lack sufficient healthcare right now, may for the very first time get access to an adequate diagnosis, an opportunity at surgery, or the ways to save the child’s life (Glader, 2010). When we specifically focus on anesthesia equipment, GE committed a center team that focused on anesthesia products to work together with international hospitals Anesthesiologists for research along with development for use of GE ICU/anesthesia products geared to low-income countries. This has led the company to knowing its market and its business significantly better than any time in history. The company has put in place financial models and levers that it uses to drive our performance. It also has clear strategies with plans of action for all of it divisions. It also engages in investing in its people and has specific plans to increase accountable leaders that will drive change (Mark, 2008). 3 In 2009, General Electric publicized that in the next s ix years it would spend $3 billion in creating at least 100 health-care innovations that were intended to substantially lower costs, increase accessibility, and along with improve quality (Scott and Corporate Environmental Data Clearinghouse, 1992). The company highlighted two products at the time; a $1,000 electrocardiogram device and a PC-based ultrasound machine that

Empirical Project Research Paper Example | Topics and Well Written Essays - 1750 words

Empirical Project - Research Paper Example Methodology The study is based extensively on secondary research. The secondary information is from the gold reserves of gold holding IMF countries from a Book and few websites. Literature Review The gold reserve of a country is that gold held by the central bank or nation depicted as a commodity to redeem which assures for the depositors to pay and note holders. Gold is treated as a liquid money which is mainly used for trading purposes against any currency. The gold reserves as on date are exclusively helps in the settling the international transactions. The central banks by the end of 2004 and investment funds held 19% of all above-ground gold as bank reserve assets. It is predicted that the gold mined by the end of 2009 sum up to 165,000 tonnes. Fixed at US$1000/oz. as price, it exceeded in 2008 and 2009, one tonne of gold has a value of approximately US$32.15 million. The overall gold mined so far would exceed US$5 trillion. IMF gold holdings The International Monetary Fund by J une 2009 held 3,217 tonnes (103.4 million oz.) of gold, which is constant over many years. In 2009, the International Monetary Fund announced that it will disburse 12.5% of the gold holdings, a maximum of 12,965,649 fine troy ounces (403.3 tonnes) based on the recent income model as agreed in April 2008, and further declared the sale of 200 tonnes to India, 10 tonnes to Sri Lanka, and further 10 Metric tonnes of Gold was also given to Bangladesh in September 2010 and 2 tonnes to the Bank of Mauritius. These gold were sold in stages at existing market prices. The IMF reiterates book value of its gold which is far below the market value. This book value was SDR 35 in, or about US$47 per troy ounce in the year 2000. Further the resale value of gold reserve value which faced challenge for various causes. In fact, Canada no idea of revaluing the gold reserves, as it may be pushed to sell the gold on the open market and further decline of gold prices may be the result. Officially reported gold holdings Gold reserves per capita The International Monetary Fund’s data on national assets of various countries is give in the following table. The data are put into use by the World Gold Council to systematically rank and report the gold holding of countries and official organizations. The gold holdings given in the table for each country is not physically stored in the country listed, because the central banks did not allow the audits and reserves independently. World official gold holding for some important countries as of December 2010 Rank Country/Organization Gold (tonnes) Gold's share of national forex reserves (%) - Euro Area 10,792.6 60.7% 1 United States 8,133.5 73.9% 2 Germany 3,401.8 70.3% 3 IMF 2,846.7 - 4 Italy 2,451.8 68.6% 5 France 2,435.4 67.2% 6 Switzerland 1,040.1 16.4% 7 Japan 765.2 3.0% 8 Netherlands 612.5 57.5% 9 India 557.7 8.1% 10 ECB 501.4 27.9% 11 United Kingdom 310.3 16.8% 12 Spain 281.6 38.6% 13 Belgium 227.5 36.8% 14 Singapore 127.4 2.5% 15 BIS 120.0 - 16 Australia 79.9 8.1% - World 30,562.5 - Privately held gold As of October 2009, gold exchange-traded funds held 1,750 tonnes of gold for private and institutional investors. Gold Holdings Corp. a publicly listed gold company estimates that the amount of in-ground verified gold resources currently controlled by publicly traded gold mining companies is roughly 50,000 tonnes. Serial Correlation The correlation between the successive

Asian Drama- How do plays 2- 3 plays(you pick) following the Han Research Paper

Asian Drama- How do plays 2- 3 plays(you pick) following the Han Dynasty in China reflect back to Confucianism - Research Paper Example 137). When the Han dynasty replaced the Qin dynasty what came alive was the fundamental question of governmental and social philosophy: is the new dynasty going to resemble the Qin, a legalist dynasty that was purely dedicated to the principle of bureaucracy and moral governance in the state interest and wealth? On the other hand, was it to return to the feudal times experienced in the past, adopting, perhaps, the values of Confucian governance by tradition and virtue? Alternatively, the new dynasty would have offered a more fundamental reaction against the previous dynasty of Qin. The answers that answered these questions were to shape the future of china. Usually, the early Han is referred to the western Han. This is because its capital city, which was the chang’na city, was located in the western part almost in the same location as Qin capital and the western Zhou. The dynasty of Han that was revived ruled from the eastern Zhou capital site of the river Luo, in the Luoyang city. The founder of this Dynasty, the Han dynasty, was born a peasant. The emperor of Qin was thrown into chaos when people started rebelling against it. Despite the fact that the initial rebel, Chen She, was killed just after the rebellion began, his success inspired men who had leadership abilities or local renown to forming their own armies to fight against the Qin dynasty. Among these men who were rebelling, there was the acknowledgement of a young man who was well bred and ruthless who came from a society of aristocracy in the state of Chu. He was called Xiang Yu. He was acknowledged the leading figure in the entire china for a very short time after the Qin dynasty fell. Liu bang, a fellow rebel, competed for primacy during the rebellion against Xiang Yu. It was Liu’s army that fought and led a rebellion against the Qin into its homeland and received the Ziying, who was the heir of Qin, surrender. Since Xiang Yu had superior powers, Liu was

Treaty Breaches and the U.S Government

Treaty Breaches and the U.S Government The greatest danger to American freedom is a government that ignores the Constitution. Thomas Jefferson. Since the first contact with the Europeans, native peoples in the U.S have been battling with powerful government bodies and have repeatedly lost. Looking back to even before the founding of the Union, native populations have went to war against the progressive, overpowering and belittling nature of the government and have walked away with disease, famine and useless treaties. It is these bitter roots that have affected the native nations in the U.S even today. Battle scars of decades past can still be seen on reservations throughout the United States. This isnt a game of finders keepers, there needs to be a fair way to allocate rights and privileges for our nations indigenous populations, different than those weak treaties and broken promises that were the usual way of business in our history. Recent news shows the blatant disregard of native populations in South Dakota with the Dakota Access Pipeline. This is just one of many actions taken by the U.S government that completely goes against treaties explicitly written to protect those nations. The spot light is now shining brightly on the President and the governing body. Now is the time to reveal all the shadows cast on treaty breaches, and finally bring to light all the malpractices and wrongdoings conducted in our great nations history. As defined by Websters Dictionary, Treaty, is a term that describes a contract in writing between two or more political authorities (such as states or sovereigns) formally signed by representatives duly authorized and usually ratified by the lawmaking authority of the state. Article II, Section II and Clause II of the U.S Constitution, clearly explains the role of treaties and how to develop and manage them within the Constitution. (1). In order to make a change for the better, we must understand how treaties are made and how they are handled within our government. By understanding this, we can start to spread the word and educate more people so the issue is broadcasted across the masses. Once people are informed, they can decide to make a change. By exposing the treaty breaches, and understanding how things should be handled, only then can we start to reverse and redact the wrongdoings done by the U.S government. Additionally, supporters like myself of the native nations agree that these treaty breaches are a direct violation of the 1st amendment. The 1st amendment reads, Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the government for a redress of grievances. (2). By neglecting to follow treaties set up to protect Indian land, culture and well- being, the U.S Government is in direct violation of the very systems they fought to create. Yes, separating ourselves from the tyrant of Great Britain is fine and all, but it means nothing if we act the same way as our former crown and oppress and annihilate our native populations. We all know that as U.S citizens, we must abide and follow the laws written in the Constitution. That being said, when the treaties in the mid 1800s were written and passed, they allowed certain unalienable rights to federally recognized indigenous nations. These federally recognized tribes were placed on reservations and were allowed to have a separate law system than the state they reside in. However, these nations must still follow the U.S Constitution and are subject to federal discretion. When looking at an issue of this magnitude, many people will ask how it affects the common good of our nation. We shouldnt ask how it affects us, we should ask how we can help to diffuse the situation and clear tension between the native peoples and the U.S government. As a nation, we must understand that the treaty agreements were put in place to compensate for a loss of a way of life, land, and government control in the Indian nations. For the sake of our nation, we must come together and solve the issues relating to the mistreatment of our Native American friends. There is a misconception regarding the natives receiving special treatment form the government. Its quite the opposite. We need to educate those, and help bridge the gap between enrolled tribal members and white America. Instead of isolating native people as a different group of people, we need to shuck the mentality of our ancestors and combine cultures and mentalities to ensure the common good of our great country is u pheld. Is oil production more important than the destruction of pristine ecosystems, destruction of reservation land, and the possibility of contaminating an entire watershed? Not to mention the further destruction of indigenous culture and political scandal. We are in trying times. This is the question millions of Native Americans are asking themselves as they protest against the building of the Dakota Access Pipeline. The tribe has led protests that drew hundreds and at times thousands of people who dubbed themselves water protectors to an encampment near the crossing. (3). The pipeline protestors all believe that the oil line will only bring harm. This has been such a large controversy, that like other native-white clashes, there have been lawsuits filed and Constitutional rights questioned. The most recent court case was February 9th, Cheyenne River Sioux Tribe vs. U.S Army Corps of engineers. (4). The Cheyenne Sioux filed to halt the operations on reservation land. Proponents of the pi peline say that the economic benefit is very high, and that this project will benefit the whole region. Whether youre for the pipeline or in complete opposition like most of the U.Ss native population, its important to take into consideration both sides of the argument. The greatest danger to American freedom is a government that ignores the Constitution. Thomas Jefferson. We cant be successful as a nation if we are constantly questioning our government. If we as citizens are in doubt of our freedom, then the words written on that sheet of parchment paper in 1776 mean nothing, much how natives see the treaties in that document as well, meaningless phrases and transparent promises. We have struggled in civil wars and recent terrorist attacks that have sparked nationalism and made Americans value their way of life. We cant keep disregarding the native populations and hoping they will just roll over and take it. The founders of America had a dream, build an empire where people could be free, and enjoy natural rights. I think our government has lost sight of that dream. The constant oppression and mistreatment of American Indians is a mindset over a hundred years old. When we open our minds and fully understand how the Constitution can guide us all is when we will truly unite as one nation. Lets not be stuck in General Custers mindset, we dont have to march hastily into impending doom. We are in a position to slow down, think about the future, help remedy the past, and come together as a nation to ensure that the U.S will always be the Home of the Free Because of the Brave. Works cited http://www.heritage.org/constitution/#!/articles/2/essays/90/treaty-clause https://www.law.cornell.edu/constitution/first_amendment http://www.mprnews.org/story/2017/02/07/army-to-allow-completion-of-dakota-access-oil-pipeline?gclid=Cj0KEQiAw_DEBRChnYiQ_562gsEBEiQA4LcssiBXm0J7aiNNNLTnP3uZmBUTyOoiyI0EmJt-fGk-A7caAreL8P8HAQ https://www.law360.com/articles/890286

The Teaching Profession Essay -- careers jobs education educator teach

The Teaching Profession Becoming an educator, especially in recent years has been considered one of the most demanding yet rewarding professions in the work force today. Teaching, with its benefits and intellectual motives has risen to become one of the most sought after jobs in society. But even after taking such rewards into consideration, one might want to analyze how time consuming and emotionally draining teaching young people may turn out to be. Along with its rewards and demands, teaching is not only a potentially prestigious profession but also a very unique and sometimes life long career opportunity. Exploring teaching has become a popular tactic in recent years for people to make a better decision on whether or not teaching is a career for them. Individuals, especially in today’s society, tend to choose their professions based on a variety of different reasons. For many, the opportunity to do something they enjoy in life attracts them to that particular area of work. For many people, young and old, having the skills to teach an individual and being able to properly use these skills has proven to lead to some of the most exhilarating experiences anyone could ever have on any given day. Although some people choose teaching as a career because they want to follow in the footsteps of former admired teachers or family members, the main reason usually is to be able to work with young people. Interaction with children on a day to day basis in or out of the classroom not only helps them, but also gives the teacher that needed sense of accomplishment. It feels good knowing you were able to help and guide someone through not only schoolwork but also life, as is true with young people. Being needed by young people gives teach... ... a career, one can then make the important decision of whether teaching is really for them or not. If being able to communicate with young people and knowing that you are needed on a day to day basis is enjoyable for an individual, then teaching may be something to get involved in. As far as a challenging career is concerned, teaching requires patience, flexibility and knowledge. If way above average salaries and a non-complex profession are what someone is seeking, teaching may not be a career to get too serious about. More or less, teaching is quite the prestigious job and is looked highly upon by many which has over the years, put a very high value on teaching and education. With all of the many good and poor aspects of teaching available to people, now they are able to make a solid judgment on whether or not they are capable or willing to get into such a career.

Elements of Music Essay

Review Questions: 1. The basic elements of music are pitch, rhythm, dynamics, melody, and form. 2. Pitch is the frequency of a sound; it relates to the highness or lowness of a tone that we hear. 3. Syncopation involves placing emphasis on normally un-emphasized beats or using a rest on a normally emphasized beat. The types of music that uses syncopation are ska, reggae, rap, jazz, and some forms of metal. 4. The three examples in forms of music are concerto, sonata, and symphony. A concerto is a musical piece in which one solo instrument (such as a piano or violin) is accompanied by an orchestra. A sonata is a musical composition for a solo instrument (often piano or other keyboard instruments). A symphony is a musical piece that has been scored for a full orchestra; it is often an extended composition. 5. Form in music is the framework that a composer uses to create a piece of music. It is the combination of other musical instruments, such as pitch, tempo, and dynamics. Critical Thinking Questions 1. I definitely agree with this assessment because music speaks to different cultures around the world, defining the term ‘’universal’’. Even if two people speak two different languages, such as French or Japanese, they would still relate to their own way of music throughout their language in their types of background. 2. Musical notation is important because it determines how you learn the notes of the music and how the piece is played. The benefits of writing down notes to make a musical piece are creating the melody sharing the music with others by communicating them through the piece, and possibly make more pieces somewhat similar to that. 3. The ways we use music in our society are through listening on the radio in our cars, or on our mp3 players. We use it through TV commercials, movies, in stores as background music, videogames, and mostly on the internet. We can also make music ourselves based off of playing instruments, recordings in studios, and making beats with any object or instrument. This is also how I mostly use music in my life, particularly through being in choirs, singing, and getting inspiration to do so by listening to different types of music on my mp3 player. 4. The experience I felt which changed my mood about the specific music that played is when in 2005 I went to my first concert in California with my mother and my aunt to go see Madonna perform. As we sat in the front row, it began by a huge crystal ball coming down on the stage and while it split in two, Madonna appeared and singed with all the backup dancers surrounding her. It was a strange scenery for me on how she appeared on how she appeared and basing her theme off of glittery, shiny glamorous things throughout singing from her most notable songs. Though I was confused at first especially since I was young and never experienced that before, it made me feel excited and happy listening to the rhythm and the melody of the music, which was mainly fast tempo.